As experts in automotive advertising,
HMA has been published in multiple business journals addressing the topics of advertising, marketing, media and communication.
As a service to automotive advertisers,
we’ve complied those articles in our book “OnTarget…..Tips, Tactics & Strategies for Better Automotive Advertising.”
We’re making On Target available free and without obligation.
Here’s What’s Inside “OnTarget”…
over 30 chapters of content that will help you build and better ad program
a variety of topics including branding, media, and budgeting
how to make a big promise that resonates with consumers
how to attract better customers
how to develop a digital media plan that works
when you should change your message