When it comes to car shopping, social media sites have become a major influence in the consumers decision making. Most automotive advertisers understand that social media […]
There’s a tremendous difference between local and national advertising and it’s more than the number of zeros in the budget. Local advertising is accountable. When a […]
Remember the old line “if it ain’t broke, don’t fix it?” Today’s marketing mantra should be “if it ain’t broke, break it.” The 21st Century consumer […]
