November 14, 2013

A Unique Brand Identity – Essential to Advertisers

If you’re not building a unique brand identity for your dealership … your business could fail. Bold words, but hear me out.  Each day, consumers are […]
November 14, 2013

Is Traditional Media Dead?

We’ve all read the stories and listened to the guru’s…traditional media is dead (or at the very least, dying). But is it really?  Has the digital revolution […]
November 14, 2013

Does Top of Mind Marketing Really Matter?

Within the marketing community, it was common knowledge that William Wrigley Jr. attributed the success of his chewing gum empire to constant advertising. Once, he was […]
November 14, 2013

12 “B’s” for Creating a Sales Driving Ad Campaign

Ask any dealership what they want from their auto ad campaign and the answer is always the same…more leads, traffic and sales.  As you craft and […]
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