January 31, 2019

How To Sell Cars Using Social Media

When it comes to car shopping, social media sites have become a major influence in the consumers decision making. Most automotive advertisers understand that social media […]
March 15, 2018

Got Enough Zeros In Your Automotive Ad Budget?

There’s a tremendous difference between local and national automotive advertising and it’s more than the number of zeros in the budget. Local automotive advertising is accountable. […]
March 14, 2018

Make Your Promise Big

Looking for better results from your ad program? Make Your Promise Big, Then Make Good On It. The best advertising is offered as a promise. One […]
February 20, 2018

When Is The Right Time To Change Your Ad Strategy

Remember the old line “if it ain’t broke, don’t fix it?” Today’s marketing mantra should be “if it ain’t broke, break it.” The 21st Century consumer […]