March 15, 2018

Got Enough Zeros In The Ad Budget?

There’s a tremendous difference between local and national advertising and it’s more than the number of zeros in the budget. Local advertising is accountable. When a […]
March 14, 2018

Make Your Promise Big

Looking for better results from your ad program? Make Your Promise Big, Then Make Good On It. The best advertising is offered as a promise. One […]
February 20, 2018

When Is The Right Time To Change Your Ad Strategy

Remember the old line “if it ain’t broke, don’t fix it?” Today’s marketing mantra should be “if it ain’t broke, break it.” The 21st Century consumer […]
July 26, 2017

Pick Your Lane & Drive More Traffic

When it comes to developing a traffic-driving ad campaign, you must differentiate yourself from your competitors.  You must pick a lane, preferably one that is not […]