March 17, 2020

To Promote, Or Not Promote During a Pandemic

In his book “Anatomy of an Illness”, Norman Cousins wrote about his early age diagnosis of a terminal health condition (he was 11).  One of the […]
January 27, 2020

Attracting More & Better Customers to Your Dealership

The good news and bad news about automotive ad campaigns is that price and results are not necessarily connected.  You can pay the same price for […]
January 23, 2020

How To Sell Cars and Tires on YouTube

6 billion hours. That’s the total amount of time people spend watching videos on YouTube every month. Add in that YouTube is the second most popular search engine in the world, and you’ve got […]
January 21, 2020

Creating A Successful Automotive Ad Campaign

“Advertising is the very essence of democracy.  An election goes on every minute of the day where customers determine the leader.” – Bruce Barton Not a […]